How to find Long tail keywords? Why do we use them? How do we get growth on our website or on our business website using long tail keywords? But first of all, we should know what the long tail keywords are.
What is Long Tail Keywords?
We know that with the help of keywords, we write our blog or post on any of our topics and publish them on our website. With which traffic came to our website and we could earn.
But we should use the keyword of how many words in our blog. That is, if we take keywords only one or two words, then it is very difficult to rank our blog or post on these keywords. Because on one or two keywords, usually, all bloggers write their blog. Now if the Domain Authority (DA) and Page Authority (PA) of their website are more than the DA and PA of our website, the ranking of our website will be lower than theirs.
So we should use long tail keywords on our blog or post. Because the competition on long tail keywords is very less. And with their help, we can rank our website quite easily.
How are long tail keywords? When we do a keyword search for the topic of our post, we search keywords for only one or two words. But if we change this keyword in a question or in a query, then the keyword of these two words will change into our long tail keyword.
For Example
Like if we select the keyword that iPhone 12 Pro Max. Now if we add specifications to this keyword, then our keyword will become – iPhone 12 Pro Max specifications, it has become bigger than before. Now if you add important features and add to the previous keyword, then our keyword will become – Important features of iPhone 12 Pro Max. That is, our keyword is already long.
Similarly, if we select the keyword matter, then it is a keyword of just one word and traffic comes very high on it. Now if we change this to a question, it can become something like this – What is matter and its particulate nature? It has now become a perfect long tail keyword, and competition on this keyword will also be very low. And with this, our post can rank on Google quite easily.
How to find long tail keyword?
There are many free tools available on the internet to find long tail keywords. With the help of which we can find very good keywords. Some of which are given below-
Now if we go over these tools and write our own keyword of only one or two words, then these tools suggest even more keywords. Which have more keywords “long tail keywords”.
Like if we gbwhatsapp, and after searching it, we come down, then there are a lot of keywords here which are long tail keywords.
Now if we search these long tail keywords again, we get even more long keywords from them. On top of which we can write our blog quite well.
The following points should be remembered when searching for long tail keywords
- While looking for long tail keywords, we should see how many monthly searches are for this keyword. If the searches of the keyword are more than 1,000, then by writing a post on this keyword, we can get maximum traffic on our website. And if the searches are less, then we will get less traffic, and our income will also be less.
- While searching for Keywords, we should check how much SEO Difficulty this keyword is. If its SEO Difficulty is 5, 10, 15, 20, then we can easily rank on this keyword. And if SEO Difficulty is more than 40, 50, 60, i.e., 40, then it is challenging for us to rank on that keyword. And if SEO Difficulty is less than 15, then on this keyword we can rank a lot of celerity.
- While searching long tail keywords, we should also see how much competition is there on this keyword. If the competition is high (60, 70, 90) then we will not be able to rank much. And if the competition is reduced such as 5, 7 then we can rank quite fast on Google.
Why do we use long tail keywords?
Why we use long tail keywords, you must have already known that we use them to rank our blog or website on Google well. Because the competition on these keywords is very low and the traffic is high. With which we can easily rank.
How do we get growth on our website or on our business website using long tail keywords?
As we know that competition on long tail keywords is very low and by taking advantage of this, we rank our website on Google quite fast. But if we have a business, then we can use these keywords here too.
Like we provide some service. For example, suppose we give coaching for digital marketing. So by changing the digital marketing keyword too long tail keyword, we can easily reach the information of our service to more people.
As such, we can easily reach our service people by changing it a too long tail keyword, digital marketing course, the best digital marketing course, certified digital marketing course, etc. With this, our business will grow very fast and our revenue will also be very high.
Conclusion
With this, we come to know that with the help of long tail keywords, we can achieve a great deal of success. But we should keep some things in mind while finding keywords. Which are described above. If we get the wrong keyword sorted, then we will not get any benefit from it, and all our hard work can also go in vain.
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